Course

Marketing of Agricultural Products and Food

Duration Time 13 weeks
Certificate yes
Lessons 0
Course features
Compulsory Course
Credits : 5
RE&D Department
Lecture Hours : 5
Lab Hours : 0
Autumn Semester
Teacher
Professor
His research focuses on Rural Economy, Price Transmission and Volatility, Price Analysis and Market Structure, Efficiency, Technological Changes and Productivity Analysis, Convergence, Supply and Demand Analysis. He has taught a wide range of courses in Agricultural Economics and Economics at both undergraduate and postgraduate level.
Laboratory & Teaching Staff
Her scientific interests focus on rural and regional development.
Course Content
  • Introduction to Agricultural Products and Food Marketing
  • Analysis of Agricultural Products and Food Marketing planning
  • Marketing Research
  • Consumer buying behavior
  • Market segmentation and product positioning (placement)
  • Product strategy
  • Pricing strategy and pricing systems
  •  Price management through futures and options markets
  • Distribution system strategy
  • Communication and promotion strategy
  • Implementation of Agricultural Products and Food Marketing program
  • Agricultural Products and Food Marketing Result

Course Layout  (EN)

Course Layout (EL)